BBJ Imports Ltd. was established in 2005 under the guidance and encouragement of Gary Fong. As the owner and main driving force behind BBJ, Jennifer Lister had previously been responsible for launching the Fujifilm Pro Digital cameras, S1, S2 and S3 into the US market place. Jennifer had worked closely with Gary to build the market profile of these products and turn them into market leaders.

In the summer of 2005, Jennifer moved to England to start a new adventure. By this time Gary’s Lightsphere® product range was gaining momentum in the US and in Europe and he needed help to market and supply them in the UK. He knew what Jennifer was capable of and encouraged her to set up a business to help get his products into the hands of the UK photographic community.

As a family run business, BBJ Imports has been taking care of the shipping and importation issues so that UK customers don’t have to. Combined with this is a great personal service to ensure our customers order what they need, receive it quickly – usually the next day and see that any issues are dealt with quickly and professionally.

Through consistent advertising strategies, participation at key trade events (SWPP, Canon Pro Photo Solutions, Focus etc) and excellent customer service, the Gary Fong brand has become well established in the UK and has enjoyed greater awareness throughout the EU. Demand for these products continues to grow as does Gary’s innovative output. New products continue to be added to the range to ensure a flow of unique and value added solutions.

As the exclusive UK distributor for the Gary Fong product range, BBJ Imports Ltd are able to work with photographers and reseller partners to ensure reliable and consistent supply of products, competitive pricing and marketing support to help our customers and partners succeed.